Backend-as-a-service for the post-PMF SMB
The most under-served buyer in B2B infrastructure today is the small company with real customers and no time to build platform.
There is a category of company that nobody serves well. They have product-market fit. They have customers. They have revenue. They do not have a platform team. They cannot afford to build one. They cannot afford to not have one.
Why the existing options fail
- Enterprise infrastructure: priced for companies 100x their size
- DIY: needs senior engineers they cannot hire
- Generic BaaS: too opinionated, locks them in, performs poorly at the join boundary
- Consulting: starts at $500k and ends in a code base nobody can maintain
The redfly fit
redfly is built for this buyer. The Starter, Pre-seed Growth, Seed, and SMB plans exist because the unit economics for a 5-person team are different from the unit economics for a 500-person team. Same product. Same engineering quality. Pricing that reflects scale.
If you are this company: the cheapest experiment is a design-partner conversation. The most expensive experiment is to wait six months and find out the database is still the bottleneck.