Our thesis
The egress problem has not been solved.
70 to 80% of the world's software runs on a relational database. The hardest part of that software is not writing to the database; it is reading from it, fast, consistently, and cheaply, at scale.
Large companies solved this for themselves, internally, after years of work and tens of millions of dollars. The IP never leaks out. Everyone else either pays consultants to rebuild it or accepts a slower, more expensive product.
redfly takes that IP, generalizes it, and sells it as a service any team can afford. We are betting the next decade of B2B SaaS belongs to teams that do not have a 20-person platform group; because we are giving them one.
How we build
Invisible over hand-rolled. Simple over clever.
- Infrastructure should be invisible. Hand-rolled data plumbing is a tax.
- The cache is correct by construction. Not by code review.
- Generalists ship, specialists scale. Most companies do not need DBAs to ship features.
- Pricing should match the team it serves. Pre-seed startups should not pay Fortune 500 prices.
- Don't pretend it's magic. What we do is engineering, not alchemy.
